What Percentage of Revenue to spend on Marketing?

Marketing is an important part of every business. No wonder it is said that, “doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does”. For most businesses, especially those in the early stages of their operations with few data set on their …

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How To Use Budgets To Manage Your Business Performance.

The first month of the year ended some few days ago and we are in a new month but have you stopped to consider how January performed, especially against targets and against January 2018? This article explains how you can do that by using budgets. If you do not have a budget for your business, …

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