Continent’s Potential Can Be Realised Through Technology

We are in a fast changing technological age which brings with it a huge leverage for countries and businesses ready to use it. I shared my thoughts on how technology can be used to accelerate efforts towards achieving the Sustainable Development Goals (SDGs), especially within continental Africa. Read it below: With 200 million people aged …

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What Percentage of Revenue to spend on Marketing?

Marketing is an important part of every business. No wonder it is said that, “doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does”. For most businesses, especially those in the early stages of their operations with few data set on their …

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